Search-engine optimization, or SEO, is the process of setting up your Web site so that it ranks well for particular keywords within the organic search results including Google, Yahoo, and MSN. Unlike paid search advertising, which requires you to purchase every click sent to your Web site from a search engine, traffic sent to your own site from the organic results of an internet search engine is free.
The initial step to getting started with your search-engine optimization campaign would be to choose a topic. If you have a Web site covering a subject that you will be satisfied with, then you may choose to skip this step. Nevertheless, keep in mind that you need to set realistic expectations based on your chosen topic. Increasing your Web site rankings for competitive topics is far tougher than increasing ranks for topics that are competitive that are less.
Powerful key word creation is among the most crucial components of successful search-engine optimization. All key words are not created equal; some keywords are easier to rank for than others, plus some key words tend to be nearly impossible to rank for. General or extensive key words have a tendency to be exceptionally competitive and so should represent just a little part of your total Search Engine Optimization efforts. Particular keywords, which contain those key words that are more than three key words in length and describe your particular products or services, therefore should constitute the bulk of your key word creation efforts and are competitive.
For the purposes of search-engine optimization, remember that search engines don’t actually rate Web sites; instead, search engines rate individual Web pages. Therefore, in order to succeed with Search Engine Optimization each and every page of your Web site must be optimized for search engine purposes. The most significant component of each of your Web pages is substantial unique content. However, there are many other important structural and technical variables you can optimize in your Web pages to ensure that you place yourself to rank well within the search-engine results.